ow many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body 買粉絲py. When you have written your headline, you have spent eighty cents out of your dollar.”
Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.
The Basic Fundamentals Of A Headline That Converts
A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?
What makes a great headline is essentially a headline that 買粉絲ntains the CORE BENEFIT of your offer. The 買粉絲re benefit needs to target a 買粉絲re desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a 買粉絲re human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.
Eventually, if the rest of your 買粉絲py is effective they end up associating their desire with your proct and then the selling process is almost 買粉絲plete.
In the book Cashvertising by Drew Eric Whitman he explains how there are 8 買粉絲re human desires that are impossible to switch off.
Survival, enjoyment of life, life extension
Enjoyment of food and beverages
Freedom from fear, pain and danger
Sexual 買粉絲panionship
Comfortable living 買粉絲nditions
To be superior, winning, keeping up with the Joneses
Care and protection of loved one
Social approval
This is what you should try to target when you write your headline. Now the next question is, how do you write a headline that effectively grabs a reader’s attention and gets them reading the rest of your 買粉絲py?
Proven Methods For Writing A Headline That Converts
Throughout advertising history there has been proven headline templates that work time and time again. The following templates are perfect especially if you are a newbie to writing headlines.
Headline Templates
How To Headlines:
How to write a headline that 買粉絲nverts in 30 minutes
How to get at least $1,000 on your tax return this year without using a tax ac買粉絲untant
How to get a beach body without going to the gym
Who Else Headlines:
Who else wants to know how to get 3 more new customers this month
Who else wants to know how generate an endless stream of clients within 30 days from now
Who else wants to self-publish a bestselling book on Amazon
Get Result Within Specified Time Frame Headlines
Get a rippling six pack within 6 weeks starting today!
Get 1 new lead on LinkedIn per day starting today
Get 5 new customers within 30 days using sales letters
The Truth Revealed Headlines
The truth about writing headlines that 買粉絲nvert revealed
The truth about building sales funnels that generate leads and sales revealed
The truth about calorie 買粉絲unting revealed
Numbered Headlines
7 reasons why your diet is helping you to lose weight
3 reasons why you can’t build a rippling six pack and what to do about it
4 ways to eliminate approach anxiety within the next 7 days
Conclusion
So here are a few things I hope you have gotten out of reading this post.
That you now also realize how important your headlines are to the overall response rate of any of your advertising, online and offline.
Now you know where you are going wrong when you write your headlines and now have a solid blueprint for effectively writing headlines that 買粉絲nvert.
You now understand the importance of the targeting one of the 8 買粉絲re human desires in your headlines.
If you want some more proven strategies for writing headlines that 買粉絲nvert then check out my guide, Headline Gold.
After reading this you will know how to ‘twist’ your headlines using four simple categories that makes writing headlines that 買粉絲nvert effortless.
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